WHY?  WHAT? WHERE? HOW? WHEN? WHO?

This section is continually expanding.  As I receive questions that might be of interest to others I will include my responses here.

Wouldn’t a “big name” real estate company be more successful at selling my home? 
Brokerages don’t sell property, individual agents do.  A large brokerage’s primary function is in supplying its agents with a work environment and providing oversight to monitor and manage the agents’ work activities.  This can be valuable to the consumer who is considering using a fledgling agent lacking in experience, but otherwise is of no particular advantage.  Homebuyers seldom care which company lists a property that they are interested in. 

Do I need to have loan pre-approval before you’ll take me out to look at property? 
No.  Because I understand that sometimes folks need to actually go out looking at property a couple of times — to be confident that they might actually be able to find something that they’d like— before having the motivation to complete a loan application.

Should I price my home higher than I really want to allow room for negotiation?
Pricing a property much above where it will ultimately sell is unadvisable.  A property generates the highest level of interest during the first few weeks that it’s on the market.  If it is priced too far above market value those who might appreciate it most probably won’t even know about it — buyers typically do not spend time looking at properties that are priced much beyond what they are willing to pay or can afford. 

My property is not like anything else in the neighborhood, so how do I determine the right price? 
There are many ways of establishing reasonable value. My familiarity with sales across a broad range of neighborhoods has particular usefulness in such an instance.  Rather than looking just at neighborhood sales and making adjustments for size and condition, I consider the unique features your home offers, the sort of buyer that it might appeal to and its alternatives from such a buyer’s point of view, comparing your home to others with similar appeal that have sold and that are currently on the market. 

What is the difference between a real estate agent and a realtor?
All Realtors are brokers/salespersons, but not all brokers/salespersons are Realtors. A REALTOR® is a member of local, state and national professional trade associations and, as such, has access to a vast array of educational programs, research and resources. REALTORS® subscribe to a strict Code of Ethics, developed by the National Association of REALTORS® and pledge to provide fair treatment for all parties involved, protect the right of individuals to own property and keep abreast of changes in real estate practice through continuing education and interaction with other professionals.  The CALIFORNIA ASSOCIATION OF REALTORS® has served as the unsurpassed proponent of integrity, professional standards and private property rights fortification within the real estate industry in California since 1905.

What’s the difference between an Agent and a Broker?
A real estate salesperson's license is obtained by taking specific coursework and passing a state exam on real estate law and practice. Then, in order to work, a real estate salesperson (Agent) must be associated with and act under the authority of a real estate Broker. After some years of experience, a salesperson may become a Broker by completing more course work and passing a broker's state exam.  Upon obtaining a broker's license, a real estate Agent may continue to work for another Broker in a similar capacity as before (now referred to as a broker associate or associate broker) or may take charge of his/her own brokerage and hire other salespersons or broker licensees.

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Questions?  Send an email via Contact Sharon .  Or give me a call to talk in person.

707 823-8329, or toll free 877 823-8329